ph. Jessica DeMaio

Greta Boldini’s a new concept of easy modern elegance – audacious made in Italy craftmanship and retro allure combine to create timeless pieces.

GRETA BOLDINI is a brand founded in Rome in 2011 by designers Alexander Flagella and Michela Musco.

Greta Boldini’s maison defines a new concept of couture: clear, every-day and expertly confectioned in all its refined glamour. This uncommon concept of elegance is delineated in the synthesis of sartorial tradition and an audacious, made-in-Italy experimentation in our manufacturing techniques, that join together when using highest quality fabrics. It is a contemporary elegance that is devoid of virtuosity, but is as immaculate as the lines on our dresses, which are a concretisation of our perennial search of beauty, poetry and all emotions implicit in all artistic expression. This complex creative process generates an aesthetic vision rife with cultural inspiration, from which derives a sensuality that is skilfully dosed, continually perceptible, but never fully revealed.

In February 2016, our two designers decided to part ways, entrusting their creative venture to the hands of Alexander Flagella, who remains to this day the sole creative director of GRETA BOLDINI.

Having been in the finals of W.I.O.N. 2013, the international competition promoted by VOGUE ITALIA and ALTAROMA, GRETA BOLDINI has been presenting its own personal collections at AltaRoma.