ph. Raffaele Cerulo

GRETA BOLDINI is the first dreamy-to-wear brand and a poetic vision of existence.

Greta Boldini’s maison rewrites the rules of couture through a new fresh and contemporary aesthetic, inspiring a lifestyle filled with poetry, culture, dreams and joie de vivre. This uncommon concept of elegance is delineated in the synthesis of sartorial tradition and an audacious, made-in-Italy experimentation in our manufacturing techniques, that join together when using highest quality fabrics. It is a contemporary elegance that is devoid of virtuosity, but is as immaculate as the lines on our dresses, which are a concretisation of our perennial search of beauty, poetry and all emotions implicit in all artistic expression. This complex creative process generates an aesthetic vision rife with cultural inspiration, from which derives a sensuality that is skilfully dosed, continually perceptible, but never fully revealed.

Having been in the finals of W.I.O.N. 2013, the international competition promoted by VOGUE ITALIA and ALTAROMA, today GRETA BOLDINI has been presenting its own personal collections in Milan, Paris and Shanghai.